From Four Events to One Unstoppable Season: How Expo Scaled Awareness Across 93 Creators
Expo partnered with Expin to ignite four marquee moments: Expo Al Wasl Season, Harvest Festival, Winter City, and Festival of Cake. Leveraging a curated roster of creators, we activated barter-led, Reels-first storytelling to spark awareness, drive sales, and fill seats. The program scaled efficiently, delivering outsized reach and sustained attention across the season.
Stand out in a crowded events calendar while converting attention into ticket sales
With multiple family and lifestyle events competing for share of mind, Expo needed to rally audiences across four distinct occasions and establish a strong digital footprint for Expo Al Wasl Season. Missing the moment meant lost footfall and revenue, as well as diluted brand salience across the calendar. The task demanded fast, culturally relevant content that reached audiences where they already consume and decide.
Activate a Reels-first, creator-led barter program tailored to each event to maximize discovery and drive action
Expin launched four discrete campaigns on its platform, each with a bespoke brief aligned to event positioning and offers. Creators were selected for local relevance, audience fit, and proven performance in short form video, ensuring credible peer recommendations. Content centered on Instagram Reels that showcased on-site experiences, highlights, and timely calls to attend and purchase, allowing each event to earn its own moment while reinforcing Expo Al Wasl Season's presence.
In a short time, the campaign achieved:
Pieces of Coverage
Total Reel Views
Total Follower Reach
Hundreds of engaged fans—and counting
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