How iFLYTEK Drove 2M+ AED in Sales with Creator-Led Storytelling
By partnering with top tech and lifestyle creators, iFLYTEK captured a new market, achieved 16x ROAS, and built brand trust from the ground up — all within the first 6 months.
Break into the GCC market and drive meaningful awareness and sales for the AINOTE Air 2.
iFLYTEK faced the challenge of launching a tech product in a region where global consumer tech brands dominate, and local awareness of iFLYTEK was low. The key objective was to build trust and credibility quickly by demonstrating the tablet’s real-world productivity benefits — in business, education, and everyday life.
A creator-driven launch campaign tailored to the GCC’s tech-forward, productivity-focused consumers
iFLYTEK partnered with Expin to launch a multi-platform influencer campaign, activating 33 tech, productivity, and lifestyle creators across the GCC. Localized Reels & TikToks where influencers showcased the AINOTE Air 2’s standout AI features like speech transcription, real-time translation, and smart note-taking.
In the first six months, iFLYTEK’s GCC launch achieved:
Content Creators
Return on Ad Spend
Sales in the first 5 months
Hundreds of engaged fans—and counting
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