How a Romanian Toy Brand Broke Into UAE Retail With Zero Paid Media
Krom Kendama, a Romanian kendama toy brand, entered the UAE to build recognition and streamline sales through authorized resellers. Expin activated top creators in a barter program to spotlight the product on Reels and at shelf. The campaign rapidly established presence, generating 2M+ Reels views and a total follower reach of 7M.
Establish brand presence in the UAE and convert in-store availability into creator-driven discovery
Breaking into a new market with minimal awareness required fast credibility and visible proof at the point of sale. For Krom Kendama, the stakes were retail confidence and early consumer consideration. To win attention in a crowded category, the brand needed creators to introduce the product, show it in context at the authorized reseller, and spark curiosity among UAE audiences.
Activate a barter-based creator program focused on short-form Reels to showcase the product in-store
Expin launched a coordinated barter campaign on the Expin platform and curated a cohort of 20 creators with strong UAE audiences and proven content quality. Creators visited the authorized reseller to film concise Reels highlighting product availability, simple demonstrations, and on-shelf discovery. Clear briefs, scheduled store visits, and centralized tracking ensured consistent storytelling and efficient execution, directly aligned to build name recognition and spotlight the product where it was sold.
In a short time, the campaign achieved:
Content Creators
Total Reel Views
Total Follower Reach
Hundreds of engaged fans—and counting
Take Full Control of Your Success
From simple startups to complex enterprises, Expin adapts to every business—no matter the size or structure.