Project details
OVerview
OSN+ Collaboration with expin
OSN, the leading entertainment network in the MENA region, aimed to boost its user base and subscriptions for the OSN+ streaming platform. To achieve this, OSN partnered with Expin to launch a dynamic influencer marketing campaign that would leverage the power of user-generated content shared by influencers.
The Strategy
Campaign Objectives:
In collaboration with Expin, OSN designed a comprehensive influencer strategy to achieve the campaign objectives:
Influencer Selection:
- Collaborated with 100 influencers based on various factors, such as audience demographics, reach, and engagement.
- Carefully curated a mix of influencers from diverse backgrounds to appeal to a broader audience.
Content Creation:
- Tasked influencers with creating user-generated content highlighting their experiences with the OSN+ streaming platform.
- Encouraged influencers to share their genuine reviews, reactions, and recommendations regarding OSN+ content.
Social Media Activation:
- Influencers were required to post the user-generated content on their social media platforms, tagging OSN and using campaign-specific hashtags #لاـ تخلي ـ لحظة ـ تفوتك
- The campaign spanned over a 3-month timeframe to create excitement.
Collaborative User-Generated Content:
OSN and Expin worked with influencers to ensure that the user-generated content seamlessly integrated with the influencer's existing content style, making it more authentic and engaging.
The Results
Achieving Magnificent Results for OSN+
The OSN+ Collaborative Influencer Campaign, executed in partnership with Expin, yielded significant results:
- Increased Subscriptions: The campaign significantly boosted the number of new subscribers to the OSN+ streaming platform.
- Enhanced User Engagement: Users who were already subscribed became more engaged, watching a wider range of content on the platform.
- Raised Brand Awareness: The campaign brought a surge in brand visibility and recognition.
- Authentic Recommendations: The user-generated content shared by influencers led to authentic recommendations that resonated with their followers, resulting in higher trust and interest in the OSN+ platform.
The OSN+ Collaborative Influencer Campaign, a partnership between OSN and Expin, successfully harnessed the influence of 100 influencers to create engaging user-generated content. This campaign not only increased OSN+ platform subscriptions but also enhanced user engagement and brand visibility. The authentic recommendations provided by influencers became a trusted source of information for their followers, resulting in substantial growth in the platform's user base.
OSN and Expin's collaborative approach continues to be a driving force in expanding the reach and success of the OSN+ streaming platform.
75+
Influencers Accepted
6.8M
Total Followers Reach
4.3M
Total Views
