What happened
The new drink on every Iftar table.
101 creators posted within the same few days, all with one message: order Zafra and get it in minutes on noon Minutes.
Industries · FMCG
Win the shelf by winning the feed first.
Shoppers don’t reach for a product they’ve never seen. They reach for the one they’ve watched people like them use. Expin puts your products into real routines across a portfolio of GCC creators and shows you what moves product — with every creator approved by you.
Featured in Expin campaigns
Sound familiar?
- 01
A great product on the shelf that shoppers walk straight past.
- 02
Retail partners asking what you’re doing to drive demand.
- 03
One campaign burst that faded before the reorder.
Word of mouth should be a system, not a lucky post.
The perfect content creator isn’t one person. It’s a portfolio of creators.
Real campaign behavior reveals which creators and messages deserve repeat investment. A portfolio spreads the bet, and every campaign teaches you who to book again.
Approval stays with you
You pick the product. You approve who shows it.
- 01
Create the campaign.
Describe the offer, the deliverables, and who you want to reach. It takes minutes, not weeks of back-and-forth.
- 02
Relevant creators apply.
GCC creators who match your campaign apply to you. Review real profiles and past activity, not a pitch deck.
- 03
You approve who features it.
Nothing goes live without your approval. You see every creator and every fee before you confirm.
Case studies
Product campaigns that won attention at scale.
The brief
Launch the world's first saffron-and-citrus drink in the UAE, during Ramadan.
- 101
- creators
- 10.9M
- views
- 2M
- top reel
The brief
Launch a supplement brand in the UAE, then Saudi Arabia.
What happened
Supplements, shown the right way to take them.
Fitness creators, couples, mothers and UGC creators, each matched to the supplement that fit their life, showed exactly how to use it.
- 40
- creators
- 2.9M
- views
- 136K
- top reel
The brief
Win attention for a premium honey and send it to the online store, with zero paid media.
What happened
2.7M views on a honey jar, no ad spend.
30 food and lifestyle creators used it at home in November. The top reel reached 404K views.
- 30
- creators
- 2.7M
- views
- 404K
- top reel
The brief
Launch hydration sticks to active people in the UAE.
What happened
Hydration, shown on real training days.
10 fitness creators added Lyte to their workouts in August 2026.
- 10
- creators
- 750K
- views
- 37.6K
- top reel
Views are campaign totals. Top reel is the live count on the post.
Before you start
Who chooses the creators?+
You do. You create the campaign, relevant creators apply, and you review and approve every one before anything is confirmed. Nothing happens without your say.
Which platforms are included?+
Instagram and TikTok campaigns are both supported.
What do I need to offer creators?+
The product itself. You define the offer — a product drop, a bundle, a first taste — and the deliverables when you create the campaign.