Industries · Restaurants & cafes

Turn great meals into a steady stream of recommendations.

Diners don’t try a new place because of one post. They go when they keep seeing people they follow eating there. Expin brings food and lifestyle creators through your doors, dish by dish, launch by launch — and you approve who walks in.

Start a campaign

Trusted by 600+ restaurants and cafes

Swiss ButterDomino'sKrispy KremeHäagen-DazsNando'sLaduréeJamie Oliver's PizzeriaTexas de BrazilCold Stone CreameryDairy QueenBateelChocomeltMondouxThe Coffee ClubBosporusMADORight BiteSultan Saray

Sound familiar?

Word of mouth should be a system, not a lucky post.

The perfect content creator isn’t one person. It’s a portfolio of creators.

Multiple relevant creators visiting your restaurant means more content, more angles, and less dependence on one post performing.

Approval stays with you

You choose the experience. You choose who walks in.

  1. 01

    Create the campaign.

  2. 02

    Relevant creators apply.

  3. 03

    You approve who visits.

    See every applicant’s profile and content before anyone walks in.

Use cases

Three moments worth a campaign.

Food and lifestyle creators in your city apply. You pick who fits the moment.

A diner mid-meal beside a five-star review shared after the visit

01

Real Google reviews

Creators who visit your restaurant can leave a Google review from a real experience they actually had.

A new branch launch campaign tracking creator visits from arrival to posted content

02

Opening a new branch

A new location starts with nobody knowing it exists. Give local creators a reason to be among the first through the door.

A seasonal menu launch covered from four creator content angles

03

Launching a new menu

A seasonal dish has a short window. Put it in front of several creators at once instead of hoping one post lands.

Restaurant case studies

Restaurant and cafe campaigns built for different moments.

The brief

Stay on the dessert table all year, from Ramadan to a Yas Mall opening to a new market in Qatar.

What happened

One cake reel hit 25M views. It was one of 625 posts.

Nine campaigns since 2024: Ramadan, Onda Cake, Honey Cake, the Yas Mall launch and Qatar. 493 creators kept Chocomelt in the feed between launches, so every new cake landed on an audience that already knew the name.

493
creators
67M
views
25M
top reel
@marrysweet884 · 25M views
@uae_explore_ar · 1.12M views
@justfooddxb · 628K views
Creator video · 164K views

The brief

Grow from one branch to many without the buzz ever dropping.

What happened

From one branch to a chain, with creators at every opening.

Five years of always-on campaigns. Each new location opened to a city that had already seen the food in its feed.

5,454
creator visits
363M
views
20,000
posts
Venue and signature dishes
The dining experience

The brief

Keep healthy food top of mind in two countries, and launch Right Bite Express: meal delivery with no plan to sign.

What happened

Nine months. Never out of the feed.

Every month a new wave of creators in the UAE and Saudi Arabia ordered, unboxed and ate on camera. The result was a steady presence, not a one-week spike.

423
creators
23M+
views
849
posts
Creator video · 498K views
Creator video · 92.2K views
Dr. Esraa zaid · 88.8K views
Creator video · 76.9K views

The brief

Turn every store opening and new pizza into local news, in the UAE and Qatar.

What happened

One pizza reel, 4.89M views.

From the Al Qana grand opening to the 40cm New Yorker launch in Qatar, creators turned each Domino's moment into something their followers wanted to try. 63 campaigns and counting.

952
creator visits
125M
views
4.89M
top reel
@alia_malakani · 4.89M views
@afnanrecipes · 300K views
@sleman_aajii · 274K views
@being_bravo · 108K views

The brief

Celebrate a first year in Dubai and keep the tables full for a Turkish royal feast.

What happened

1,341 creator dinners at one Turkish table.

Creators were approved instantly and invited for the full feast, shisha included. Across 11 campaigns the visits never stopped, so neither did the content.

1,341
creator visits
89M
views
88.8K
top reel
@itz_fizanasir · 88.8K views
@dyanjouzef · 48.7K views
@babeinmiami · 43.1K views
@sh_elayan · 33.6K views

The brief

Be part of every Iftar gathering this Ramadan.

What happened

Dessert, delivered just before Iftar.

Creators ordered the Ramadan range with AED 1,000 vouchers and posted as the boxes arrived, right when their followers were planning the evening.

30
creators
2.4M
views
132K
top reel
@nadduooo · 132K views
@rijamaliik · 101K views
@reemii.reviews · 61.7K views
@dr.aleenajijin · 52K views

The brief

Open an Italian café in Dubai to people who already want to try it.

What happened

A new café, on 14 feeds in its first weeks.

Creators visited during opening weeks and filmed the coffee, the room and the menu. The top reel alone reached 193K views.

14
creators
839K
views
193K
top reel
Creator video · 193K views
Sally Mohmmad · 102K views
Swathika Vinod · 98K views
Creator video · 72.6K views

Views are campaign totals. Top reel is the live count on the post.

From restaurant & cafe owners

In their words

Bosporus
Layla HaddadOwner · Bosporus
“The approval step is what sold me. I saw every creator’s profile and content before anyone set foot in the dining room.”
The Coffee Club
Karim MansourGeneral Manager · The Coffee Club
“Setting up a campaign took an afternoon, and it fit the way we already run the floor.”
French Bakery
Nadia FaresFounder · French Bakery
“It turned recommendations into something we plan for, instead of hoping a post happens on its own.”

Before you start

Who chooses the creators?+

You do. Creators apply to your campaign, you review their profiles and content, and you approve who visits. Nobody walks in without your approval.

Which platforms are included?+

Instagram and TikTok campaigns are both supported.

What do I need to offer creators?+

A real dining experience — the meal or experience you already serve. You define the offer when you create the campaign.

Give your next menu moment more ways to travel.

Start a campaign