What happened
Projects sold out after one posting day.
100+ creators in two monthly waves, all posting on the same day at the same hour. According to the developer, several of the promoted projects sold out shortly after the content went live.
Industries · Real estate
Turn property visibility into qualified leads.
Real people walking through real homes build more trust than any static ad. Expin surrounds your launches, show homes, and communities with a portfolio of GCC creators who tour and talk about them — and you approve exactly who does.
Featured in Expin campaigns
Sound familiar?
- 01
A landmark launch that only the broker network heard about.
- 02
A show apartment that photographs beautifully — for the same portal listings as everyone else.
- 03
One drone video that impressed everyone and converted no one.
Word of mouth should be a system, not a lucky post.
The perfect content creator isn’t one person. It’s a portfolio of creators.
Real campaign behavior reveals which creators and messages deserve repeat investment. A portfolio spreads the bet, and every campaign teaches you who to book again.
Approval stays with you
You set the story. You approve who tours it.
- 01
Create the campaign.
Describe the offer, the deliverables, and who you want to reach. It takes minutes, not weeks of back-and-forth.
- 02
Relevant creators apply.
GCC creators who match your campaign apply to you. Review real profiles and past activity, not a pitch deck.
- 03
You approve who tours it.
Nothing goes live without your approval. You see every creator and every fee before you confirm.
Every creator, brief, and fee is visible before you confirm — built for brands where reputation is the asset.
Case studies
Real estate campaigns built for launches and leads.
The brief
Sell out a new development with credible, on-site content.
- Sold out
- several projects
- 101
- creators
- 7.6M
- views
The brief
Launch Skyloov as the trusted way to find a home in Dubai.
What happened
Ten creators, 2.85M views, and a second campaign.
Real estate, family and lifestyle creators searched for homes on camera. The first wave worked well enough that a second followed, aimed at developers and agents.
- 10
- creators
- 2.85M
- views
- 1.4M
- top reel
The brief
Put Alef Group's Sharjah communities in front of home buyers.
What happened
Five creators. One reel hit 616K views.
Lifestyle creators explored the developments in January 2026 and shared them with their followers.
- 5
- creators
- 1.6M
- views
- 616K
- top reel
The brief
Launch a developer with a campaign people join, not just watch.
What happened
The Grovy Growth Challenge.
About 20 creators a month share what brought them to Dubai and how they've grown. Anyone who shares their own story enters a prize draw. Now in month two.
- 22
- creators
- 1.4M
- views
- 218K
- top reel
The brief
Launch a developer's first project, then its second.
What happened
The first launch worked. They came back for the second.
Creators attended and covered both launch events, including Seraph. The top reel reached 1.5M views.
- 15
- creators
- 3.75M
- views
- 1.5M
- top reel
Views are campaign totals. Top reel is the live count on the post.
Why it works
Word of mouth should be a system, not a lucky post.
A launch surrounded by many trusted local voices carries further than one polished asset. Every creator, brief, and fee stays visible to you before you confirm, so reputation stays in your hands.
Before you start
Who chooses the creators?+
You do. You create the campaign, relevant creators apply, and you review and approve every one before anything is confirmed. Nothing happens without your say.
Which platforms are included?+
Instagram and TikTok campaigns are both supported.
What do I need to offer creators?+
Access and a story — a launch event, a show-home tour, a community day. You define the experience and the content deliverables when you create the campaign.