What happened
Five shopping seasons, 17M views.
For Back to School at Yas Mall, creators shopped with AED 2,000 Tryano vouchers and shared their finds, tips and deals. The same playbook ran every season for a year.
Industries · Fashion
Turn real style into shopper trust.
Nobody buys a new look because one influencer told them to. They buy when they see dozens of people styling your pieces their own way. Expin gives your drops, openings, and events a portfolio of GCC creators — and you approve exactly who wears the brand.
Trusted by 100+ fashion and retail brands
Sound familiar?
- 01
A drop your regulars loved — and everyone else missed.
- 02
A new store that the neighborhood hasn’t found yet.
- 03
One tastemaker post that worked once, at a price you can’t repeat.
Word of mouth should be a system, not a lucky post.
The perfect content creator isn’t one person. It’s a portfolio of creators.
Real campaign behavior reveals which creators and messages deserve repeat investment. A portfolio spreads the bet, and every campaign teaches you who to book again.
Approval stays with you
You set the look. You approve who wears it.
- 01
Create the campaign.
Describe the offer, the deliverables, and who you want to reach. It takes minutes, not weeks of back-and-forth.
- 02
Relevant creators apply.
GCC creators who match your campaign apply to you. Review real profiles and past activity, not a pitch deck.
- 03
You approve who wears it.
Nothing goes live without your approval. You see every creator and every fee before you confirm.
Case studies
Fashion and retail campaigns built for different moments.
The brief
Fill Abu Dhabi malls during five retail seasons.
- 130
- creators
- 17M
- views
- 441K
- engagements
The brief
Grow an online jewellery brand in Dubai around everyday luxury.
What happened
92 creators, each with their own discount code.
Creators styled pieces from an AED 750 voucher: soft unboxings, casual-to-evening looks, close-ups of the details. Two reels passed 600K views.
- 92
- creators
- 5.5M
- views
- 732K
- top reel
The brief
Amplify a private exhibition and position Abu Dhabi as a luxury shopping city.
What happened
A private exhibition, in front of 6M followers.
10 premium fashion creators documented the event from arrival to the last room.
- 10
- creators
- 6M+
- follower reach
- 35
- posts
The brief
Get Esso5's sets onto UAE fashion feeds.
What happened
38 creators, one October, 2.8M views.
Creators styled the sets their own way. The top reel reached 209K views.
- 38
- creators
- 2.8M
- views
- 209K
- top reel
The brief
Grow online sales of affordable everyday jewellery in the UAE.
What happened
Every reel ended at ashharry.com.
26 creators styled pieces from an AED 1,000 voucher with unboxings, styling tips and get-ready-with-me videos, then sent followers to shop.
- 26
- creators
- 2M
- views
- 33K
- engagements
The brief
Put Cultured Apparel's streetwear on Dubai's style feeds.
What happened
Streetwear, worn where it's meant to be.
24 creators styled the collection around the city in October 2024: 47 posts in one month.
- 24
- creators
- 1.7M
- views
- 20K
- engagements
The brief
Bring the Casablanca event in Abu Dhabi to fashion audiences who weren't in the room.
What happened
Six creators turned one event into 50 posts.
They covered it live and after. The top reel reached 122K views.
- 6
- creators
- 380K
- views
- 50
- posts
The brief
Showcase 270 years of watchmaking at Al Qana.
What happened
270 years of craft, told by eight voices.
Premium creators filmed the craftsmanship and the event, producing 151 posts across reels and stories.
- 8
- creators
- 720K
- views
- 151
- posts
Views are campaign totals. Top reel is the live count on the post.
From fashion and retail brands
In their words
Street CulturedFashion retail · UAE
Referenced increased engagement and sales.
Reported by the client. Full quote pending approval.
ZoritaFashion · UAE
Referenced growing shopper interest.
Reported by the client. Full quote pending approval.
Link StoreRetail · UAE
Referenced relatable content and measurable results.
Reported by the client. Full quote pending approval.
Before you start
Who chooses the creators?+
You do. You create the campaign, relevant creators apply, and you review and approve every one before anything is confirmed. Nothing happens without your say.
Which platforms are included?+
Instagram and TikTok campaigns are both supported.
What do I need to offer creators?+
The pieces themselves, or an experience around them — a drop preview, a store visit, an event invitation. You define the offer and deliverables when you create the campaign.