Industries · E-commerce

Creator content that sells, not just gets seen.

Ads without the right content get expensive fast. Expin puts your products in the hands of GCC creators, shows you which voices and messages actually convert, and leaves you a library of proven content to scale — with you approving every creator.

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Trusted by 90+ e-commerce brands and apps

CareemBoltZomatoOSNEyewaStyliiFLYTEKCitizenBarakatUdriveMysyaraZoritaMuzzVantage MarketsBaby BrezzaLINK StoreVisamodaViaim

Sound familiar?

Word of mouth should be a system, not a lucky post.

The perfect content creator isn’t one person. It’s a portfolio of creators.

Real campaign behavior reveals which creators and messages deserve repeat investment. A portfolio spreads the bet, and every campaign teaches you who to book again.

Approval stays with you

You pick the products. You approve who features them.

  1. 01

    Create the campaign.

    Describe the offer, the deliverables, and who you want to reach. It takes minutes, not weeks of back-and-forth.

  2. 02

    Relevant creators apply.

    GCC creators who match your campaign apply to you. Review real profiles and past activity, not a pitch deck.

  3. 03

    You approve who features it.

    Nothing goes live without your approval. You see every creator and every fee before you confirm.

Case studies

E-commerce and app campaigns built for different goals.

The brief

Launch the AINOTE Air 2 in the Middle East and make it pay.

What happened

AED 6.26M in the first year.

39 tech and productivity creators showed the device in real work. Their best videos became the ads; Expin also built the website and ran the performance campaigns. The launch made AED 168K in 30 days and AED 1M by month three.

6.26M
AED in sales, year one
39
creators
8.4M+
views
@zamzamy86 · 332K views
@sarkiselie · 239K views
@alisufianwasif · 210K views
@abdulsal2m · 159K views

The brief

Get young Muslims in the UAE to download Muzz, on a set budget.

What happened

Two creators passed 1.5M views each.

One mega creator and about 20 mid-tier creators told relatable stories around the app. A small budget, spent on the right voices.

21
creators
7.81M
views
1.62M
top reel
Nada Essam ELshafeey · 1.62M views
Creator video · 1.5M views
GEHNA ADVANI · 968K views
RITA KAZAZIAN · 592K views

The brief

Bring shoppers into LINK for the designer brands it carries.

What happened

107 creators, two waves, 7.3M views.

Creators received designer pieces, like Speranze occasion abayas worth AED 1,000, and showed the designs and the no-iron fabric. A second wave four months later kept the store in view.

107
creators
7.3M
views
276K
engagements
@money_bindaas · 459K views
@alhan.jo · 325K views
@esranurturker · 204K views
@boss_baby001k · 203K views

The brief

Sell the full Baby Brezza range to parents in the UAE and Saudi Arabia.

What happened

Parents showing parents, with a code to buy.

About 30 parents a month, each matched to a product by their child's age, demonstrated it at home and shared a personal discount code. The client reports sales through Noon.

46
creators
6.3M
views
2.4M
top reel
@anju__yadav · 2.4M views
@nazaninfara · 360K views
@sura_abiya7 · 154K views
Joumana Youssef · 116K views

The brief

Introduce Vantage Markets to a wider GCC audience at its Forex exhibition and after-party.

What happened

15 creators. One reel hit 2.4M views.

Creators attended the exhibition and the after-party and explained the brand in their own format.

15
creators
4.9M
views
2.4M
top reel
@itskhateb · 2.4M views
@sleman_aajii · 568K views
@mo.hssan · 282K views
@andreswifitv · 249K views

The brief

Make a Romanian toy a UAE thing, with zero paid media.

What happened

A niche toy, 3.3M views, no ad spend.

43 creators across three waves, including one wave of Emirati creators, sent their audiences to the toy's authorised reseller.

43
creators
3.3M
views
366K
top reel
Creator video · 366K views
@kass.49 · 349K views
Creator video · 334K views
Soosan Asadpour · 276K views

The brief

Grow Bolt's UAE ridership, especially among women, families and People of Determination.

What happened

150+ sales in five months.

35 lifestyle, tech and mobility creators showed real rides in their own city and their own language.

150+
sales in 5 months
35
creators
28M+
reach
Creator app experience
Localised journey story

The brief

Put Baby Grow's products in front of GCC parents through people they already follow.

What happened

22 mothers, one July, 1.4M views.

Mother and family creators used the products at home and showed them in everyday moments.

22
creators
1.4M
views
200K
top reel
@officialolaa · 200K views
@nazaninfara · 182K views
@jouumanaabuhalawa · 142K views
@tasneem.akoula · 93.3K views

Views are campaign totals. Top reel is the live count on the post.

From e-commerce brands

In their words

Street CulturedOnline retail · UAE
Noted authentic brand capture and increased engagement and conversions.

Reported by the client. Full quote pending approval.

LinkstoreOnline retail · UAE
Highlighted relatable content delivery and measurable results.

Reported by the client. Full quote pending approval.

Before you start

Who chooses the creators?+

You do. You create the campaign, relevant creators apply, and you review and approve every one before anything is confirmed. Nothing happens without your say.

Which platforms are included?+

Instagram and TikTok campaigns are both supported.

What do I need to offer creators?+

Usually the product itself. You define the offer, the deliverables, and the talking points when you create the campaign — creators apply, and you approve the ones whose audience fits.

Put your product in more of the right hands.

Start a Campaign