What happened
From a UAE favourite to a GCC name.
An always-on network of 369 creators kept Craftier in the feed month after month, with bigger names added at the moments that mattered.
Industries · Perfume
You can’t smell through a screen.
Yet most fragrance purchases now start with digital discovery. Expin matches your scents with GCC creators who wear them, react to them, and tell the “this was made for me” story to audiences who already trust their taste — with every creator approved by you.
Trusted by 20+ fragrance brands
Sound familiar?
- 01
Customers who swear by your scent, but never post about it.
- 02
A new drop that only your regulars know exists.
- 03
One unboxing video that spiked — once — and never again.
Word of mouth should be a system, not a lucky post.
The perfect content creator isn’t one person. It’s a portfolio of creators.
Real campaign behavior reveals which creators and messages deserve repeat investment. A portfolio spreads the bet, and every campaign teaches you who to book again.
Approval stays with you
You choose the scent story. You choose who tells it.
- 01
Create the campaign.
Describe the offer, the deliverables, and who you want to reach. It takes minutes, not weeks of back-and-forth.
- 02
Relevant creators apply.
GCC creators who match your campaign apply to you. Review real profiles and past activity, not a pitch deck.
- 03
You approve who features it.
Nothing goes live without your approval. You see every creator and every fee before you confirm.
Case studies
Perfume campaigns built for launches and gifting seasons.
The brief
Take a perfume brand loved in the UAE across the GCC.
- 369
- creators
- 33M
- views
- 596K
- top reel
The brief
Launch a niche fragrance house in the UAE.
What happened
A niche perfume. A 1.5M-view reel.
16 creators, picked for taste over follower count, wore the scents and shared them in one August wave.
- 16
- creators
- 4.7M
- views
- 1.5M
- top reel
The brief
Bring new customers into Touch of Oud boutiques to discover its oud collections.
What happened
13 boutique visits. 1.68M views.
Creators walked into the boutique, chose a scent and filmed the moment they found it.
- 13
- creators
- 1.68M
- views
- 449K
- top reel
The brief
Launch a new fragrance brand in Dubai.
What happened
A brand-new perfume, 1.85M views in its launch month.
21 creators gave honest first impressions in February. Four of those reels passed 140K views each.
- 21
- creators
- 1.85M
- views
- 277K
- top reel
The brief
Bring shoppers into Durance stores for its Provence home fragrances and candles.
What happened
16 store visits. 1.12M views.
Creators walked the store, lit the candles and chose their scent on camera.
- 16
- creators
- 1.12M
- views
- 144K
- top reel
The brief
Make Angelo Kah'el the Eid gift in the UAE.
What happened
The Eid gift, seen 1.62M times the week before Eid.
10 creators unwrapped the fragrances as Eid presents during the week everyone was shopping for one. The top reel reached 450K views.
- 10
- creators
- 1.62M
- views
- 450K
- top reel
Views are campaign totals. Top reel is the live count on the post.
From fragrance brands and perfumeries
In their words
The Perfume Bar UAEPerfumery · UAE
“Working with Expin was seamless. The influencers really captured the experience — their stories sparked curiosity, and we saw genuine engagement grow.”
Craftier PerfumesFragrance brand · GCC
“The influencers just understood Craftier. Their posts felt authentic, sharing personal fragrance experiences that inspired followers to explore our scents.”
Golden ScentFragrance retail · GCC
“Expin helped Golden Scent showcase our perfumes in a natural, aspirational way. The content connected with fragrance lovers and drove real interest.”
Before you start
Who chooses the creators?+
You do. You create the campaign, relevant creators apply, and you review and approve every one before anything is confirmed. Nothing happens without your say.
Which platforms are included?+
Instagram and TikTok campaigns are both supported.
What do I need to offer creators?+
The scent itself. Most perfume campaigns are built around a product to experience and share — you define the offer and the content deliverables when you create the campaign.