Case studies · Toys and retail
How a Romanian toy brand broke into UAE retail with zero paid media
The challenge
Establish brand presence in the UAE and convert in-store availability into creator-driven discovery
A specialist product with no local awareness had shelf space but no reason for anyone to reach for it.
The solution
A creator program focused on short-form Reels to showcase the product in-store
Creator selection prioritised relevance over reach, using short in-store demonstrations to make a tactile product easy to understand at a glance.
The results
A niche product placed with creators whose audiences already cared.
Discovery came entirely from creator content, with no paid media behind the launch.
The content
Creator content from the retail launch.
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