Case studies · Luxury watches
Expin’s creator network brings Vacheron Constantin’s heritage to life
- 15
- creators
- 3M+
- views
- 21M+
- follower reach
The challenge
Mark a historic anniversary while amplifying Vacheron Constantin’s prestige in the GCC
A 270-year milestone needed regional visibility that felt as considered as the maison itself — without diluting a heritage brand in a market crowded with luxury launches.
The solution
A curated selection of high-caliber creators to embody luxury storytelling
15 premium creators captured behind-the-scenes watchmaking, craftsmanship, and event highlights at Al Qana — chosen for storytelling style rather than follower count.
The results
Heritage detail, translated into short-form storytelling.
Coverage carried the anniversary across a combined regional audience, with craft and detail leading every piece of content.
- 15
- creators
- 3M+
- views
- 21M+
- follower reach
The content
Creator content from the anniversary campaign.
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Run one of your own
Word of mouth should be a system, not a lucky post.
Create the campaign, review who applies, and approve every creator yourself. Start at the scale your business needs. Expand as your campaigns grow.