Server presenting a Swiss Butter dish

Case studies · Restaurants

Swiss Butter

How Swiss Butter scaled with 1,500+ creators

1,500+
creators
20,000
pieces of coverage
100M
estimated views

The challenge

Boost in-store traffic and customer advocacy through creator-led social proof

A restaurant expanding across the UAE needed recurring local visibility, not a single burst of coverage that faded before the next opening.

Swiss Butter signature dish
Creator filming at Swiss Butter

The solution

A high-volume, always-on creator program managed by Expin

Rather than one isolated push, Expin coordinated ongoing creator visits so visibility ran continuously alongside the brand’s UAE expansion.

The results

Sustained creator visibility during UAE expansion.

An always-on programme produced coverage at a volume a manual process could not sustain, tied to real in-store visits.

1,500+
creators
20,000
pieces of coverage
100M
estimated views

The content

Creator content from the ongoing programme.

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Run one of your own

Word of mouth should be a system, not a lucky post.

Create the campaign, review who applies, and approve every creator yourself. Start at the scale your business needs. Expand as your campaigns grow.

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