Case studies · Food and beverage
93M+ reach with a creator-led Ramadan campaign
- 400
- creators
- 1,800
- pieces of coverage
- 93M+
- reach
The challenge
Launch a new product during Ramadan — one of the most competitive seasons for F&B
A seasonal dessert has a short window, and Ramadan is when every food brand in the market is competing for the same attention.
The solution
A visually rich, creator-led campaign designed for high-impact discovery and engagement
Creators were coordinated around visually distinctive tasting and product moments, so one launch story reached audiences through many different feeds.
The results
A Ramadan campaign built around one signature product.
A concentrated creator programme carried a single seasonal product story across many audience touchpoints in a matter of weeks.
- 400
- creators
- 1,800
- pieces of coverage
- 93M+
- reach
The content
Creator content from the Ramadan campaign.
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Run one of your own
Word of mouth should be a system, not a lucky post.
Create the campaign, review who applies, and approve every creator yourself. Start at the scale your business needs. Expand as your campaigns grow.