Case studies · Events and experiences
From four events to one unstoppable season: how Expo scaled awareness across 93 creators
- 93
- creators
- 12M+
- views
- 20M+
- follower reach
The challenge
Stand out in a crowded events calendar while converting attention into ticket sales
Four distinct events across one season, each competing with everything else happening in the city that week.
The solution
A Reels-first, creator-led program tailored to each event to maximise discovery and drive action
93 creators were selected for local relevance and short-form expertise, with a tailored brief per event but one coordinated operating rhythm across the season.
The results
Four events, one system.
Coverage ran with the season rather than peaking once, converting attention into ticket sales across all four events.
- 93
- creators
- 12M+
- views
- 20M+
- follower reach
The content
Creator content from across the season.
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Run one of your own
Word of mouth should be a system, not a lucky post.
Create the campaign, review who applies, and approve every creator yourself. Start at the scale your business needs. Expand as your campaigns grow.